Member Satisfaction Surveys

"Meeting member needs today and tomorrow is critical to the ongoing health of an association. Correctly targeting new programs and services is essential to member growth and retention as well as financial well-being."

When it comes to competing in today's association marketplace nothing is more valuable than clear information on member expectations and how your association is perceived. SPR Center and its staff of experienced professionals can help you excel for your members. Our timely and affordable survey programs are focused on the kind of information that makes a difference and will help you retain and expand your membership base. We will guide you in applying the survey results to choose the program and service paths that will provide your association with the greatest payback.

Member Satisfaction Surveys - What Can I Learn?

• What are your members' priorities? What aspects of services or products should you leverage for the greatest payback?
• Which member groups are most/least satisfied in key association performance areas?
• What are the aspects of the association experience that will encourage the greatest level of engagement from your members?
• What drives member purchase decisions for your products and services and the renewal of membership?
• What do members have to say in their own words that will provide you with insight to apply the "numbers" correctly?

The questions are easy to frame. Unfortunately, the answers are more difficult to quantify and are rarely the same for each association. What is known is that the answers must come from the members themselves. And, in fact, it is important to determine whether these answers are the same or different for key membership segments within your association. This segmentation enables better tailoring of responses to the needs of each membership group.

All surveys result in more action items for an association than can usually be accomplished given available resources. Focusing your efforts in the right areas is the key. SPR Center offers our Critical Outcomes Analysis®, a technique for identifying which member needs and preferences are the ones your association should focus on if it wants to have the greatest impact on member satisfaction, retention and engagement.

Complementary Services from SPR Center

For those associations operating in a competitive environment, member satisfaction surveys and competitive and market image surveys are designed to complement each other. They provide a way of looking at the same thing, your association, but from differing perspectives. Alone, each study provides a key piece of the puzzle; together, they yield a complete picture for leadership decision making.

Contact SPR Center and let us tell you more about putting these tools to work for you.